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Hardware tool industry marketing six points are the key




Core Tip: The development space of the hardware industry is very large. Luo Baihui, head of the International Mould and Hardware and Plastic Industry Suppliers Association, said recently that through the adjustment of more than 80,000 consumers, the retail industry and the hardware market, the hardware industry has a lot of room for development. Luo Baihui, head of the International Mould and Hardware and Plastic Industry Suppliers Association, said recently that through a survey of more than 80,000 consumers and the retail industry and hardware market, about 30% of the demand for hardware products comes from house decoration, and 50% of products depend on The supply capacity of some domestic hardware suppliers. More households want to see more hardware products offered by retailers. Unfortunately, our market research is still very limited. For example, after investigation, we found that in the design of the entire kitchen, there will be a 16% increase in market demand every year, but as a retailer, we must understand the needs of the market and customers, and then formulate solutions according to their needs. There are a few things to keep in mind during the process. 1. Individualized demand Worldwide, the hardware industry is shifting from the tool industry in the traditional sense to the fashion industry. Consumption is trending towards personalization, focus on quality, reasonable prices and more choices. Following the trend, hardware retailers have no choice but to provide customers with creative tools to meet their individual needs. 2. Quality is the foundation From another level, interpersonal relationships in hardware sales are three very important factors, and in this factor, quality is the foundation, and good interpersonal relationships are more conducive to the opening of sales channels, but quality is Guarantee of long-term cooperation. 3. Do a good job in publicity and sales On the basis of having excellent products, do a good job in publicity. Manufacturers should be good at promoting themselves and promoting themselves. Through publicity, the company's brand advantages, quality advantages, capital advantages and other advantages in the hardware industry can be displayed, so that more customers can know us and know us. Luo Baihui said that with the basis of product quality, how to sell it becomes the key. Among products of the same grade, be good at misselling. Just like a horse race, in the sales process, we compare our second class with someone else's first class, and then compare our first class with his second class, and the second class with his third class. Compare. Know how to sell in dislocation, vigorously promote products, and invest actively and enthusiastically. 4. Pay attention to product structure adjustment Vigorously develop the production and sales of high-tech, high-value-added hardware products. At the same time, on the premise of absorbing and transforming advanced technology, starting from each link, through the implementation of cost reduction plans, energy structure transformation and other methods, waste is minimized, management level is improved, unit costs are reduced, and the export competitiveness of hardware products is improved. 5. Pay attention to the role of e-commerce products As we all know, trading through e-commerce can not only save a lot of manpower and material resources, reduce transaction costs and inventory, but also create a free and equal competitive environment for small and medium-sized hardware manufacturers to enter the international market. It provides a new development opportunity for my country's hardware products enterprises for a wide range of cooperation space. 6. Use financial tools to avoid exchange rate risks. In foreign trade, increase the down payment ratio of contracts to reduce the risk of exchange rate fluctuations and prevent exchange losses. For example, the down payment rate for signing contracts is increased from the previous 5%-20% to 30%-40%; also The appreciation limit can be stipulated in the contract, and if the limit value is exceeded, the export price of the product will be adjusted accordingly. In addition, experts suggest that companies can switch loans, repay RMB loans in advance, and then exchange them for US dollar loans; use financial instruments to avoid exchange rate risks, forward transactions, and lock forward exchange rates in advance; strive to use RMB for settlement in commodity transactions.

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